: Besides being the month of examinations, March has a rush of 20 back to back releases. Next comes Prakash Raj’s directorial and production debut Dhoni with the scores of Maestro Ilayaraja and Ambuli 3D, the first direct Tamil 3D film released with descent openings but didn’t go well with viewers and collapsed at Chennai BO along with Sengathu Bhoomiyile, Oru Mazhai Naangu Saaral, Oru Nadigaiyin Vaakkumoolam, Soozhnilai, Vachaathi, Vilayada Vaa, Udumban, Kathal Paathai and Virudhanagar Sandhippu. While Siddharth’s Kadhalil Sodhapuvadu Yeppadi enjoyed good run in multiplexes, Adharvaa’s Muppozhudhum Un Karpanaigal grossed small screen viewers. Subsequently romantic entertainers KSY and MUKwith Amala Paul as female lead opened well for Valentines weekend and had a significant run. Filmed on the people surviving on the banks of Marina beach in Chennai, Marina recorded a hit within no time of its release.
: After Nanban and Vettai are declared as moderate hits, small budgeting meaningful film Marina directed by Pandiraj stood as box office winner. Interestingly both Vettai and Nanban got 30% entertainment tax exemption from the Tamil Nadu Government, for being perfect entertainers, while other films Kollaikaran, Medhai, Paari, Settaithanam, Theni Maavattam bombed. Following this Lingusamy’s Vettai is also a box-office hit with Rs.15cr collections for first four days and Rs.56cr in its total run.
While Nanban has beaten Rajnikanth’s Enthiran: The Robot openings and collections, Shankar has once again proved he is undisputed king of South India box-office collections by grabbing Rs.50+cr in the first week. : 2012 has a good start with multi-starrers Nanban and Vettai for Pongal, which has recorded hit at the Chennai box-office with good run and collections. Let us now discuss about the hits and flops of Tamil Films released in 2012. Many big Tamil movies failed to mark their presence at the box-office in 2012, while debutants and small movies marked hits. As reported viewers earlier, Kollywood has enjoyed the screening of 150+ Tamil films in 2012 and only 7 films has made their successful run of 100 days.